How Roofing Sales Teams Grow and Where the Leads Come From
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How Roofing Sales Teams Grow and Where the Leads Come From

April 01, 2025

Getting quality roofing leads...

often feels like pulling teeth. Most roofers either struggle with not enough leads or leads that dead-end fast. And yet, almost all say they could handle 2–3 more jobs a month. So what’s the fix?

 

 

It starts with the right people and the right processes.

Hiring a salesperson isn’t just about handing over leads and hoping they close. You want someone who accurately represents your brand, presents your company values, and is ready to grow with your business. That means training them to be more than just order-takers—they need to become the neighborhood roofing expert.

 

Roofing sales is an opportunity that doesn't discriminate. Everyone has the same chance to succeed, but we try to find the people that want greatness for themselves. It's easy to spot someone that wants to change their lives, and I love getting the chance to develop them into rockstars!

Ian George

AVCO Roofing Tyler, TX

 

 

The goal? Build a system...

where every roofing lead funnels into a consistent, local presence. Be known as the go-to roofer in your specific area by building a process that supports that. Teach your team to show up, follow up, and work smart.

 

And of course, marketing matters too.

strong website, job site marketing, and unique social media tactics to bring in traffic. But that traffic only converts when someone trained and trustworthy answers the phone and shows up to the inspection.

 

The roofing industry is dense! So it's imperative to separate yourself from the pack. Cloteaux Roofing & Construction has been successful in doing that by partnering with the right companies. 

Brian Hano

Cloteaux Roofing & Construction Baton Rouge, LA

 

 

Incorporating tools like The Catch-All...

into your re-roof process is also a smart marketing move that goes beyond protecting property. This innovative netting system not only shields your customer’s home facade and landscaping but also prominently displays your company’s logo and contact information, showcasing your commitment to property protection. By visibly caring for the property during the re-roof process, you build trust with both your clients and their neighbors, naturally leading to more quality leads and referrals. Plus, with a guarantee that it pays for itself in five jobs or less, The Catch-All turns every project into a powerful marketing tool that elevates your brand and undoubtedly drives business growth.

 

 

Bottom line? Roofing success isn’t luck. It’s about a strategic, repeatable system. From your marketing to your sales team, every piece should push you closer to becoming the go-to name in your local market.

 

 

Stay Connected with The Catch-All
Ready to elevate your job sites? Check out our website and follow us on social media for more updates, tips, and success stories.

 

🌐 Website: https://www.thecatchall.com
📘 Facebook: https://www.facebook.com/thecatchallsystem/
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🔗 TikTok: https://www.tiktok.com/@thecatchall

 

Let’s connect and build a better roofing industry together!