Why the Catch-All?
Early on in our residential roofing company, we often found ourselves doing a great job on a homeowner’s roof—only to get a call later about a damaged bush or a nail in a lawnmower tire. Perfect customer satisfaction felt like an impossible goal, but we kept pushing to find a solution.
We spent thousands at our job sites on the best nail magnets out there, bought metal detectors for our crews, and even paid crews more for extra clean job sites. But none of those efforts achieved our goal.
If you think about it, professionalism matters to homeowners. They've often just experienced a significant storm at their properties, with hail damage to their roofs (and cars), uprooted trees or broken limbs, etc. They want a smooth & professional roof replacement experience after all of that.
Out of this frustration we developed The Catch-All to cover an entire roofing job site.
The Catch-All Marketing & Profit Advantage
The Catch-All continues to grow, and is quickly becoming a new standard across the entire residential roofing industry. Marketing is another area where roofers unanimously cite benefits to their businesses. With large logo banners and digital QR codes now integral to The Catch-All, roofers see an average local referral gain of 125%, as neighbors see and inquire on the contractor professionalism they witness in their negborhoods.
That's 24 jobs for every 10 jobs originally contracted! The Catch-All quickly pays for itself, and then some!! It's now significantly growing businesses for thousands of contractors across the country.
THE CATCH-ALL CO-CONSPIRATORS
With 12+ years of experience in the roofing industry, Heath worked his way up from project manager to owner of AVCO Roofing in Tyler, TX. After growing up in Oklahoma, Heath knows property damage from storms first-hand (and has the stories to tell)! Heath has a focused passion to change in the roofing industry for the better, and is constantly seeking a better way forward.
In his first year at AVCO Roofing, Eric was the highest grossing salesman and he quickly learned the value of a clean jobsite. Now focusing his time toward the development of The Catch-All, Eric’s aim is to help other roofing contractors install more roofs, with happy homeowner customers.
The system has worked so well for our crews and customers that we know it's something we should share with the world.
Heath, The Catch-All Founder
Perfecting the Product
We tested the Catch-All on jobsites for more than a year before releasing it to the public.
With nearly 400 5-star reviews on Google and Facebook, we knew we were doing something right. It wasn't only great quality of work, smart marketing, or dedicated customer care, it was all of the above. We launched the Catch-All publicly in 2018. Our crews were putting our prototype kits to the test daily for over a year prior and seeing great results, and we wanted to help other companies experience the relationships we were with our customers and make more money.
most innovative product in roofing
Pushing the Industry Forward
Shortly after our launch, we attended the Win the Storm Conference 2019 in Las Vegas, a conference focused on best practices in the roofing industry. We received top honors for being named the "Most Innovative Product in Roofing", reinforcing the reality that The Catch-All is truly redefining the roofing industry.
Heath in China
We worked to find good production facilities overseas that compensate their employees fairly and ensure a quality end-product. Beginning a production relationship across the world is difficult though; we ran into several delays to get Catch-Alls to those who purchased.
We're always still testing and improving our product.
WHERE WE ARE NOW
We've managed to decrease shipping times, make it easier for you to get your logo onto our product, add a QR code that interested neighbors can scan, and even reduce pricing due to manufacturing efficiencies. We've also introduced and exceptional product to protect residential gutters. Who knows what's in store next. Stay tuned...
What are you waiting for?
That's our story. Buy your Catch-All today or shoot us your questions at firstname.lastname@example.org