Digital Marketing Specialist

About Us:

At The Catch-All, we're at the forefront of e-commerce, redefining the way exceptional products and services reach our customers. Our rapid growth is fueled by a commitment to innovation, efficiency, and a relentless focus on customer satisfaction. We're not just building a company; we're cultivating a culture where our core values—tenaciously find solutions, constantly iterate, be flexible-pivot, always growing, and be adventurous —are the bedrock of our success.

Position Summary:

As a Digital Marketing Specialist (or Digital Marketer), you will play a pivotal role in enhancing our brand identity through strategic marketing initiatives. Your responsibilities encompass a wide variety of tasks, including conducting market research, strategizing with other marketing professionals, and creating compelling content to boost campaign success.

Roles and Responsibilities:

• Conduct in-depth research on emerging advertising trends
• Analyze competitors’ pricing strategies and product offerings
• Strategically place advertisements to maximize impact
• Develop engaging content tailored to target customer segments
• Lead the creation and execution of content projects
• Publish digital marketing content across various online platforms
• Execute targeted email marketing campaigns
• Track and analyze digital traffic metrics
• Monitor social media channels and leverage insights from Google Analytics
• Optimize paid advertising campaigns through SEO and other tools
• Provide comprehensive reports on campaign performance and analytics to stakeholders
• Scale campaigns to optimize return on investment (ROI)
• Maintain oversight of project statuses and budgets
• Conduct market research to inform campaign strategies
• Conceptualize and implement experiments and conversion tests

Requirements include:

• Bachelor’s degree in Marketing, Business, or equivalent experience in marketing
• Prior experience in sales or customer service
• Strong familiarity with various social media platforms, including Facebook, Instagram, and others
• Knowledge of keyword optimization strategies
• Strong organizational skills and attention to detail
• Proficiency in digital tools and platforms
• Previous experience with HubSpot or similar marketing automation software is preferred

Why Join Us?

• Competitive Compensation: Attractive pay
• Comprehensive Benefits: Enjoy a full suite of benefits including health, dental, and vision insurance.
• Career Growth: Opportunities for professional development in a dynamic, growth-oriented environment.
• Collaborative Culture: Be part of a team where innovation, creativity, and individual growth are not just encouraged but celebrated.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Physical Requirements:

• Must be able to lift and carry items weighing at least 60 pounds.

Schedule:

• Monday to Friday

Work Location: In person Tyler, Texas

 

Please email resume and portfolio to careers@thecatchall.com