Digital Marketing Specialist

Digital Marketing Specialist

About Us:

At The Catch-All, we're at the forefront of e-commerce, redefining the way exceptional products and services reach our customers. Our rapid growth is fueled by a commitment to innovation, efficiency, and a relentless focus on customer satisfaction. We're not just building a company; we're cultivating a culture where our core values—tenaciously find solutions, constantly iterate, be flexible-pivot, always growing, and be adventurous —are the bedrock of our success.

Position Summary:

As a Digital Marketing Specialist (or Digital Marketer), you will play a pivotal role in enhancing our brand identity through strategic marketing initiatives. Your responsibilities encompass a wide variety of tasks, including conducting market research, strategizing with other marketing professionals, and creating compelling content to boost campaign success.

Roles and Responsibilities:

  • Conduct in-depth research on emerging advertising trends
  • Analyze competitors’ pricing strategies and product offerings
  • Strategically place advertisements to maximize impact
  • Develop engaging content tailored to target customer segments
  • Lead the creation and execution of content projects
  • Publish digital marketing content across various online platforms
  • Execute targeted email marketing campaigns
  • Track and analyze digital traffic metrics
  • Monitor social media channels and leverage insights from Google Analytics
  • Optimize paid advertising campaigns through SEO and other tools
  • Provide comprehensive reports on campaign performance and analytics to stakeholders
  • Scale campaigns to optimize return on investment (ROI)
  • Maintain oversight of project statuses and budgets
  • Conduct market research to inform campaign strategies
  • Conceptualize and implement experiments and conversion tests

Requirements include:

  • Bachelor’s degree in Marketing, Business, or equivalent experience in marketing
  • Prior experience in sales or customer service
  • Strong familiarity with various social media platforms, including Facebook, Instagram, and others
  • Knowledge of keyword optimization strategies
  • Strong organizational skills and attention to detail
  • Proficiency in digital tools and platforms
  • Previous experience with HubSpot or similar marketing automation software is preferred

Why Join Us?

  • Competitive Compensation: Attractive pay
  • Comprehensive Benefits: Enjoy a full suite of benefits including health, dental, and vision insurance.
  • Career Growth: Opportunities for professional development in a dynamic, growth-oriented environment.
  • Collaborative Culture: Be part of a team where innovation, creativity, and individual growth are not just encouraged but celebrated.

Job Type: Full-time

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: In person Tyler, Texas

 

Please email resume and portfolio to careers@thecatchall.com